Dealertrack and Continue to Innovate Automotive Retailing


The acquisition of by Dealertrack Technologies has not slowed the pace of innovation at either company. The dynamic duo came home with four AWA Awards; the largest number by any company this year. The AWA Awards are the only automotive technology awards that include product research, live testing, and in-depth written reviews of each product.

This year, the companies were recognized with four awards:

  • Pinnacle Platform for Websites –
  • CRM Innovation –
  • Mobile Applications – Dealertrack
  • Excellence in User Experience – took away two new awards this year that recognized their innovations in Automotive CRM as well as User Experience (UX) design. We congratulate the product development and UX design teams for their unique recognition this year. We encourage dealers to read the full product reviews to better understand why the company is deserving of these prestigious awards.

The AWA Research Report also included full product reviews for Social Tools, Advertising, and Dealertrack Inventory+.

2015 AWA Research Report

The annual AWA Awards Ceremony (Jan 22nd) was planned in conjunction with the release of the AWA Research Report. This year the 331-page full color book reviews over 50 products that are designed for automotive dealers in the United States, Canada, and the EU.  The research report sells for $90 and can be purchased online at the AWA website.